Seeing like a Platform
An Inquiry into the Condition of Digital Modernity
An Inquiry into the Condition of Digital Modernity
Power needs abstraction, to make the unwieldy complexity of the social world legible and manageable. The proposition at the heart of Seeing Like a Platform is that digital technology brings new metaphors through which power operates. While industrial modernity saw society as a machinery to be designed according to detailed blueprints, digital modernity views society as organic and alive, to be herded and nudged through digital infrastructures, AI, and algorithms.
Seeing Like a Platform explores the history, meaning, and far-reaching consequences of this epistemological shift. From social movements to Wikipedia, from digital platforms to city planning, from social science to media, society is being redefined by ideas from complexity science. While complexity offers a vision of a self-organized society freed from hierarchies and overbearing bureaucracies, it simultaneously enables new forms of domination and control.
Through theoretical reflections and case studies, Seeing Like a Platform offers an inquiry into digital modernity. Accessibly written and broad ranging, it is an essential reading for scholars, students, and practitioners in fields such as sociology, political science, urban studies, and technology studies. It will also interest anyone keen to understand the profound impact of digital technologies on governance, social organization, and everyday life.
Petter Törnberg is Assistant Professor in Computational Social Science at the University of Amsterdam. He studies the intersection of AI, social media, and politics, and draws on computational methods and digital data for critical inquiry. His recent books include “Intimate Communities of Hate: Why Social Media Fuels Far-Right Extremism” (with Anton Törnberg).
Justus Uitermark is Professor of Urban Geography and the Academic Director of the Amsterdam Institute for Social Science Research. He studies how we create urban environments and those environments shape us, drawing on perspectives ranging from human ecology and historical sociology to various strands of critical theory. His recent books include "On Display: Instagram, the Self, and the City" (with John D. Boy)
Reference: Törnberg, P., & Uitermark, J. (2025). Seeing Like a Platform: An Inquiry into the Condition of Digital Modernity. Routledge.